Work
A global ethnographic study for a key automotive segment
An automotive company was looking to gain a deep understanding of large utility vehicle customers in the US and the Middle East, ultimately aiming to pinpoint opportunities for innovation across these two diverse markets.
Uncovering mobility insights in the Middle East and North America
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Designing the Artiphon INSTRUMENT 1
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Future vision for a tele-wellness solution
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Infotainment design for the Aston Martin Rapide S
Service design innovation
A premium automaker sought to leverage their brand to enter the emerging experience economy. Pull’s objective was to design a set of mobility services that would cater to the needs of discerning luxury customers.
Luxury automotive services, at scale
Hardware design for Universal Audio
Universal Audio has partnered with Pull on multiple occasions to design some of their industry-leading audio products. From the OX amp top box to the Arrow audio interface, the relationship has yielded multiple successful product launches.
Designing instant classics for a premium brand
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Oasis: A future vision for hydration and wellness
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Brand foundation and rapid evaluation of a new RTD
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Product design for a solar-enabled backpacking tent
UX Research and Design for an iconic sports car
Challenged with retaining profitability in a diminishing yet highly visible market, a leading auto-maker collaborated with Pull to design and prioritize a series of high impact experiences. Pull designed a new framework and leveraged participatory design methods to inform the final recommendations.
Re-defining an icon for a new generation
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Designing a 21st century educational toolkit
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Reimagining the tour booking experience
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Developing a distinct aesthetic for an underwater drone
UX Research and Design for a crossover vehicle in China and North America
Pull helped a global automaker design, build, and test a series of executable UX solutions across hardware, software, and services. Pull was able to successfully deliver a comprehensive set of prototypes and recommendations within a constrained budget and challenging timeline.