Results
Our role was pivotal to the venture’s initial closing of seed funding and subsequent investment
Currently launched in 6 international markets
services
Qualitative research, IDIs
Secondary research and market assessment
Brand positioning and foundation
Business design and venture modeling
UX/UI
SCOPE
In 2016, Pull partnered with an early stage startup hoping to redefine the tour-guide experience. The Live team had seen firsthand that the needs of many young travelers were left unmet when it came to booking and experiencing tours. Equipped with initial seed funding, Pull was engaged to guide the new venture from initial idea seed to a validated business and design concept.
With stakeholders spread between New York, Oslo, Stockholm, and Rio, we convened by leading an Opportunity Session. This session focused on identifying current hypotheses, knowledge gaps, and concluded with recommending an optimal organizational and collaborative structure
Venture Development
“PULL Experience Inc. has been engaged and worked with us since day one two years ago. Without them on our challenging way to the market we would not be where we are today. This is because of their professionalism and competence about delivery and quality - our best recommendations to PULL.
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