Services
Industrial design
Visual design language (VDL)
UX
Results
New design language implemented on all subsequent Dangerous products (hardware and digital)
Increased continuity and brand identity across all Dangerous products
Optimized PD cycles as a result of aesthetic and design details
Dangerous Music approached Pull with the challenge of creating a new hardware identity that would unify all subsequent devices. We began by diving into the world of mastering gear, including an immersion at a local studio to understand the feeling and nuances of the usage environment. The design study was centered around creating a design system for 1RU and 2RU devices, based on a compressor and DAC.
At its core, the new design language needed to be “unmistakably Dangerous”. We focused on narrowing CMF across the devices by highlighting Dangerous’ highly recognizable black and orange scheme. Additionally, we created a new approach to the part break-up of the device’s front panel that creates more dimension and layering with the goal of creating a unique rack presence.
Following the design of the initial 1RU and 2RU devices, Pull became a design partner, supporting the creation of several additional devices, including the UX and visual design for their D-BOX+ app.
D-BOX+ companion app
Application concept directions. Direction A is a direct digital representation of the hardware device whereas Direction B represents a flat abstraction of the device. The two paths represented distinct approaches within the Dangerous brand identity.
Commercialized application for iPhone and iPad